Kahoot logo on a blue background.

Strategy - Naming - Identity – Brand Guidlines

Kāhu.
See more, diagnose better.

Skin cancer specialists MoleMap needed to develop a new brand to house their camera and artificial intelligence company. There was a need to elevate the branding, to stand out amidst a busy medical environment and identify the brand as a leading-edge technical specialist in diagnosis tech.

At the heart of Kahu lies a commitment to see more and diagnose better. From a shortlist of brand names, Kahu took flight. Named after the Australasian harrier hawk, which has pinpoint accurate eyesight and the ability to constantly survey the landscape it flies over. The perfect analogy for MoleMap’s own vision with the company.

Close-up of a bird of prey, possibly a hawk or falcon, with brown plumage and spread wings against a pale sky background.
Two informational flyers about an AI technology for early skin cancer detection are displayed on a purple background. The flyers include text, icons, and an image of a camera device.
A cutout of a Kahu logo on a digital device, and a separate Kahu logo on a physical object, both featuring a stylized face icon.
Business card and ID badge for Holly Hodgson, Corporate Account Manager at Kahu. The card features the Kahu logo, contact information, and company address, with a white and purple design.
A brochure about the Kāhu bird, featuring images and text discussing its story, features, and brand elements with a blue and white color scheme.
A white and blue box with the logo and text 'kāhu' on the side. The box features a minimalist design with abstract circular patterns in shades of purple and gray. The background is a solid light purple color.
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