Fully integrated campaign for AJ Hackett New Zealand to drive uptake in our target market

Campaign – Communications

AJ Hackett.
Respect Your Elders.

Egged on by our mates, not wanting to show our weakness, an AJ Hackett experience is more than likely an act of one-upmanship.

We’ve taken that a step further. By incentivising our mostly young audience with a challenge that has an extra edge. Being taunted by old people. Really old people. Nanas.

Completely defying their stereotype, they strap up and launch themselves into the void with full-on bravado, challenging the younger generation. Captured in compelling online films, print and outdoor media. Live more. Fear less.

Part of a sign with the phrase "IF WE CAN DO IT, SO CAN YOU!" in bold navy letters on a blue and white background.
An older man stands outdoors holding climbing gear, with hills and a blue sky in the background.
Fully integrated creative campaign for AJ Hackett Bungy New Zealand. From print to OOH and social content.
Fully integrated creative campaign for AJ Hackett Bungy New Zealand. From print to OOH and social content.
Fully integrated creative campaign for AJ Hackett Bungy New Zealand. From print to OOH and social content.
Fully integrated creative campaign for AJ Hackett Bungy New Zealand. From print to OOH and social content.
Fully integrated creative campaign for AJ Hackett Bungy New Zealand. From print to OOH and social content.
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