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Brand Rollout – Campaigns - Communications

The
Co-operative Bank.
Right by you.

Dedicated to doing right by their customers, The Co-operative Bank undertook a complete brand refresh to better align to these values. We stepped in to help bring the new brand world to life across TV, printed collateral, digital platforms and in-brand brand experience.

A fresh suite of photography, paired with creative new tone of voice, design and illustration gave The Co-operative Bank real heart and soul, and celebrated their playful Kiwi spirit.

Two children gardening outdoors on a grassy area with plants, wearing hats and gloves, planting or tending to small plants, with the overlay text "Let's help you to GET GROWING".
Open brochure from The Cooperative Bank featuring green and white design, with text emphasizing "important stuff all in one place," and interior pages showing a letter and branding materials.
A group of young girls roller skating indoors under colorful green lighting. They are wearing helmets, elbow and knee pads, and athletic clothing, with some girls facing away from the camera.
Green background with white and dark green text reading 'Supporting Kwik right here in our own backyard'.
A man, woman, and young girl smiling and sitting outdoors in front of a house with white siding, holding a potted plant. Green handwritten overlay reads 'SAVINGS & INVESTMENTS' with a smaller caption 'let it grow!'
A set of pamphlets and brochures from The Cooperative Bank displayed on a green background. The first pamphlet shows two children playing badminton outdoors. The second pamphlet features two people in a home setting, smiling at a laptop. The third pamphlet depicts a person jumping over a shopping bag in a park. The fourth pamphlet contains information about insurance coverage with a coffee mug illustration, and the fifth pamphlet discusses KiwiSaver schemes with detailed text.
Three promotional flyers from The Cooperative Bank featuring diverse groups of people in outdoor and indoor settings promoting financial services.
Two boys with backpacks walking outdoors, holding hands, and smiling, with the text 'Right by YOU' in green and white over a blurred green background.
Two reusable tote bags hanging against a plain gray background, one white with green abstract design, and one green with white confetti-like swirls, both featuring the logo of The Cooperative Bank.
Green background with handwritten-style text that reads 'FAIR KATE CREDIT CARD just the right fit' surrounded by small white star illustrations.
Three smartphones displaying Instagram posts, with images of people relaxing and enjoying outdoor activities, and financial advertisements.
People walking through a train or subway station. There is a green advertisement sign with the text '5.45% p.a. 6 Month Term Deposit' and a slogan 'Lock in your savings for secure growth' at the center.
A set of three printed posters with green, blue, and beige color schemes, displaying a company's values, purpose, and strategies. The posters include text, icons, and graphics related to growth, sharing, and long-term aspirations.
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