Text spelling 'DONT' with letters styled as various weapon and safety symbols on a gradient background.

Identity Refresh – Communications

Ara Institute.
Advantage You.

With the changing landscape of tertiary education, this polytechnic needed to press reset.

We unearthed the real Ara advantage, showing everyone from school leavers to career changers how they could graduate with an edge. As well as inspiring a new sense of pride and passion.

‘Advantage You’ sits at the heart of the campaign – a creative platform brought to life by Ara staff and students across the faculties – with a bespoke alphabet, photography and films. The result is a powerful celebration of this incredible institute.

A large digital billboard in an urban area displaying a portrait of a young man with the message 'Have What Employers Seek' and the logo 'Ara.' Surrounding the billboard are modern glass buildings, traffic lights, and vehicles on the street, indicating busy city traffic at dusk or nighttime.
A collage with a magazine page on the left showing a man with a beard and tattoos standing outdoors with a mountainous landscape, drifted into purple background. The right side shows a woman with light purple hair, tattoos, and a green jacket, clasping her hands, against a teal to purple gradient background.
A man wearing a black beanie, gray hoodie, and a brown jacket with a name tag that says 'LUKE' and 'South Free Machine,' is smiling and holding a power tool, standing against a colorful gradient background.
Split image showing a stylized white line drawing of various hand tools on a blue background on the left side, and a photograph of assorted tools laid out on a wooden surface on the right side.
A city bus with a colorful advertisement of a young man with dark hair and a beard, partially showing the words 'The Secret to Success Isn't a Secret' and the logo 'Ara' on the back of the bus, driving on a street with parked cars and trees.
A tablet displaying a website with a smiling woman wearing a gray sweater, with colorful background and overlay text that reads 'ADVANTAGE YOU'.
Open magazine showing pages about creating layouts, with images of people and various design elements, on a gray surface.
Colorful gradient background with text reading 'Be Inspired by the Inspirational' in various decorative fonts.
Four digital posters on a wall featuring portraits of diverse individuals with motivational messages about employment and inspiration, with a company logo at the bottom of each poster.
Three smartphones lying on a gray surface displaying social media posts with a motivational quote about success and a person in a safety helmet and orange uniform.
A male chef wearing a white chef hat, white shirt, and black apron with white stripes, standing with hands on hips against a colorful gradient background.
A blue lanyard with a purple retractable badge reel attached to a blue and white event badge reading "TEAM MEMBER" and "Ara Open Day 2019" on a gray background on the left. On the right, there are two overlapping cards with partial text on a blue background, including "HEAR" and "SPOPPIN".
Colorful gradient background with the word 'CREATIVITY' spelled out in different artistic font styles.
A gloved hand holding a small container with a golden liquid, with a yellow glittery letter A inside it, and a digital image of the letter A made of white dots on a blue background.
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