A red gradient background with a white logo featuring three curved lines and the word 'contact' in lowercase

Identity Refresh – Communications

Contact Energy.
Putting our energy where it matters.

As one of New Zealand’s leading energy suppliers, we worked with the Contact team to redefine the brand purpose and brand architecture.

‘Putting our energy where it matters’ was a platform that has helped Contact position itself as a more human energy company. Paired with a fresh brand identity and creative approach, we to delivered campaigns and communications across a range of internal and external touchpoints that celebrated this idea.

Several pages of a branding guide or presentation. The pages include text about the symbolism of the arc, usage of the arc in design, company vision, application examples, typography overview, and logo. The design features red, purple, and white colors with images of smiling people, cityscapes, and graphic icons.
A train station platform with a digital advertisement board in the center that displays a red and purple ad reading 'A free month of energy, on us.' People are walking past the ad, and the train behind has a blue and green color scheme with windows showing the interior and passengers.
A collage of smartphone screens displaying various advertisements and social media posts for contact energy, including promotions for free power bills, unlimited broadband, and encouraging simplicity and enjoyment in life, set against a purple background.
Computer screen displaying a website with a red banner offering $300 off the first power bill, featuring images of people with dogs and children in different sections.
A row of three colorful framed posters on a wall. The posters feature images of people enjoying digital devices and text promoting unlimited streaming, browsing, and entertainment services.
A woman in a pink sweater and patterned pants hula hoops outside in front of a glass door with a red and purple graphic overlay and the text 'Say hello to simpler plans.'
The back of a red bus displaying a digital screen with the number 625. The bus has a colorful advertisement featuring a woman laughing, with the text 'Putting our energy where it matters.' The bus's license plate reads BHL731 and it has contact information. The bus is stopped on a wet city street, with a cityscape and leafless trees in the background.
A woman jumping in a bus shelter with colorful glow-rings around her, light trails in the background, and a red sign with white text reading 'Shouldn't it be simpler?'
An informational flyer for broadband service, highlighting unlimited broadband starting at $64.99 per month when bundled with energy. The flyer features a gradient background with silhouettes of people at the bottom and includes a circular graphic indicating the price.

SME – Campaign

Proudly powering small businesses

Running a local dairy wasn’t a walk in the park. Neither was running a dog daycare. Or making beeswax crayons. In any small business, it took passion, dedication and skill to be successful. And we were proud to pay homage to that in a broad-ranging campaign, as we heroed small businesses right across New Zealand, and humbly saluted their unwavering dedication and hard work.

A large digital billboard on an overpass featuring a smiling couple inside a store, with the message 'Your dedication. Our energy.' and a logo, set against an urban background with traffic and buildings.
A large digital billboard on a building at night displays an advertisement for a dog daycare center with the text: "Your passion. Our energy." The billboard features a photo of two women sitting with various dogs, including a Golden Retriever, Grey Lynn, Auckland. The background shows the sky and trees. The street below has parked cars and a person in a yellow vest walking.
A dog being bathed with wet, curly fur and a person's hand gently holding it.
Two women are sitting on a couch, each holding a small dog. The woman on the left has long dark hair, and the woman on the right has short light hair. The woman on the left is smiling at a beagle puppy she is holding, and the woman on the right is smiling while holding a black and white puppy. They are in a cozy room with wooden walls and a red cushion on the couch.
Two men in blue work uniforms, one older with white hair and the other younger with dark hair, smiling and talking in an industrial or artistic space with splattered paint and a whiteboard in the background.
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