A digital illustration with overlapping circles and text. The circles are in muted colors, including salmon, dark green, and light green with stripes. The visible text includes a salmon circle with the words "molemap" and the tagline "Check. Detect. Treat." and a gray circle with the phrase "Your Skin's Best Chance."

Brand Refresh – Guidelines – Communications - Spacial Branding

Molemap.
Check. Detect. Treat.

On the back of extensive research, we began the process of redefining and clarifying the MoleMap brand.

The challenge was to create a brand that could feel both clinically credible and deeply human. MoleMap needed to speak to people at a moment that can feel uncertain or confronting, while still giving them confidence in the technology, expertise, and care behind the service.

A new brand purpose was created: “continually challenging ourselves to find better ways to help people prevent, detect and manage skin cancer.” From this came a clear and compelling outward-facing message: “Give your skin the best chance.”

We developed a fresh new look and a more engaging language system that could work across every part of the brand experience, from advertising and digital communications through to patient materials and the clinics themselves.

The result was a brand that felt simple, professional, reassuring, and calm. This helped MoleMap present itself with greater clarity, consistency, and confidence.

Multiple marketing and branding presentation slides with text, graphics, and images in a grid layout.
Two informational flyers about melanoma, one with a woman’s shoulder and back showing moles, and the other asking if you could have melanoma in green background. Both flyers contain details about melanoma prevention and screening offers from Molemap, with contact number and website.
A healthcare website with sections about skin cancer diagnosis, early detection, and dermatologist team, featuring images of people and informational graphics.

Website by Think32

Three educational posters about skin cancer stand against a pink wall. The first poster discusses skin cancer risk factors with images of different skin types; the second explains skin structure with a diagram; the third describes three types of skin cancer with images of skin lesions.
Three informational cards on skin health, each with a different background color, a circular image of a person, and text about skin issues such as fair skin or freckles, outdoor play, and sunburn.
A brochure and a roll-up banner display information about skin checks for melanoma, with green and white backgrounds and text regarding skin cancer awareness.
Flyer or brochure promoting skin cancer and sun protection awareness, featuring information about melanoma, risk factors, and early detection, with contact details for a health service.
Set of business cards and envelope for Molemap, featuring a red logo, geometric patterns, and contact details, laid out on a green surface.
A healthcare professional checks a patient's arm with a device, possibly at a dermatology or skin clinic. The setting includes colorful, abstract wall art and a sign mentioning skin mapping, melano graphers, and dermatologists, indicating a focus on skin health and accuracy in diagnosis.
Two digital tablets displaying branding materials for Molemap, featuring minimalist designs with circular and line patterns, set on a green surface.
Modern medical office or clinic interior with a reception area, featuring a large circular light fixture on the ceiling, a small table with informational brochures, a comfortable gray armchair, and a woman in medical scrubs walking past a large round sign that reads 'molemap Check. Detect. Treat.' with white and pastel colored wall panels.
Two posters with abstract graphic designs on a dark green background. One poster shows a person with an outstretched arm and a large red circle above them. The other poster depicts a person holding a string connected to multiple blue circles.
Colorful graphic with circles, triangles, and stripes, including the word "molemap" in white on a large red circle.
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