A woman with curly hair smiling and holding a cellphone to her ear, in a setting with other people in the background.

Branding – Communications – Digital Hub

IWG Women & Sport.
Change inspires change.

The International Working Group on Women & Sport needed to establish a global brand identity to help reaffirm their presence and mission in the modern world.

We created a brand that is both confident and elegant; a stylised form representative of collaboration and connectivity, and a celebration of the dynamism and energy at the heart of this global organisation.

This was followed up with a film, digital hub, a suite of collateral and a host of digital assets to drive registration and support for this global community of action.

We created the banner of ‘Change Inspiring Change’, a fitting title for the world’s largest gathering to advance gender equity and equality in sport and physical activity. To inspire and be inspired. And mentor and be mentored.

A webpage on a tablet screen titled "Women & Sport Insight Hub" showing a young girl smiling and holding a soccer ball, with other children in the background. The page highlights themes of change in women and sport.
Three mobile phone screens displaying the Women & Sport Insight Hub website, featuring images of women engaging in sports activities and informational content about women and girls in sports.
Three circular logo icons on a dark blue background. The first has a colorful abstract design, the second is a dark circle with a white outline letter 'W', and the third has a gold pattern with white outlined 'W's.
A woman wearing a white t-shirt with a large navy blue outline of a geometric 'W' logo on the front. The t-shirt has a light gray collar. The image also shows a close-up of the logo, which is a metallic gold 3D 'W' on a black textured background. There is also a navy blue garment with a pattern of diagonal light blue stripes.
Logo for Women & Sport by IWG featuring a stylized 'W' with abstract colored geometric shapes in blue, white, brown, and yellow.
A white SUV with colorful geometric patterns and a logo for Women & Sport on the side, parked against a plain orange background.
Left side: A vertical banner with the text "Olympia INSPIRE CHANGE" at the top and images of women smiling and celebrating. Right side: A hand holding a tote bag with a geometric pattern in blue, white, yellow, and orange. The background is plain gray.
Female field hockey player in action, wearing a dark uniform with the words 'BIG' and 'U' visible, holding a hockey stick, on an outdoor field.
Conference badge with details for Rebecca Citizen, indicating the 8th IWG Women & Sport World Conference in Auckland, November 14-17, 2022, and a promotional poster for the conference with the date and location.
A woman standing with her hands on her hips, with her head turned to the side, during a workout session at a gym. She is wearing a sports bra with the words 'Beautylogi' on it, and her hair is styled in a natural, voluminous afro.
Multiple stationery items including letterhead, business cards, notebooks, and a pen arranged on a mustard-colored background.
Four promotional banners for the 8th IWG World Conference on Women & Sport. The first features a woman athlete with the text 'Registrations Open Now!'. The second shows the conference logo and details. The third displays the conference location and dates. The fourth shows a female athlete with her arm raised, captioned 'Join Our Global Community of Action' and 'Change Inspires Change'.
Poster advertising the 8th IWG World Conference on Women & Sport, held in Auckland, New Zealand, in November 2022. The poster features a woman flexing her arm and smiling, with the text 'Be Part of the Change Inspiring Change' and registration details.
Previous
Next