Landscape of green pastures and rolling hills with mountains in the distance, under a sky with light clouds.

Brand – Guidelines – Communications

Dairy Holdings.
Farms that grow farmers.

Dairy Holdings is the largest milk supplier and shareholder of Fonterra, also supplying Westland Milk Products. As a growing business, their brand needed refreshing for an ever-evolving market, ensuring it reflected their core values: People, Pasture, and Process.

The brand mark showcases a minimalist depiction of lush green pastures and clear blue skies, allowing negative space to form the rolling hills and ranges of New Zealand’s South Island.

This, along with a fresh, clean look and feel, takes the brand into the next decade with a clear sense of purpose.

Cover page of Dairy Holdings Playbook featuring a mountain landscape with green fields and cows, logo of Dairy Holdings at the bottom.
An infographic over a landscape background showing statistics about dairy farms, including that 70 dairy farms with 15,174 hectares produce milk for 70,000 milking cows, with 18,000 heifer calves. Other data points include 20 support blocks, 52 people on farm ownership, and 3,000 service bulls.
A collection of presentation slides for Dairy Holdings, featuring the company's logo, mission statement, values, brand story, and images of dairy farms and cows.
Text overlay on an outdoor scene that reads "Grow Wild. US" with a landscape of mountains, green fields, cows grazing, and a bright sky with some clouds.
Business cards from Dairy Holdings, including contact details of Colin Glass and the company's logo which features a stylized blue and green icon.
A sign reading 'Fairplace a Dairy Holdings farm' with a mountain logo, set against a rural landscape with a barn, green fields, and cows in the background at sunset.
Open brochures and pamphlets for Dairy Holdings, showcasing farm statistics, images of farmers and cows, and sustainability information. The contact details and company logo are visible.
A calendar page for February 2024 with a scenic photo of a green field with cows and a mountain range in the background.
A collage of images related to farms, farming, and agriculture. Includes pictures of cattle, farmers, farm fields, and farm equipment. Some images contain text with messages like "Farms that grow farmers," "Looking for greener pastures in your career?" and references to dairy holdings and farm management.
Sign at Newhurst Farm Dairy Holdings noting farm operators and supervisor, with life-saving rules and QR code, set against scenic rural landscape with hills and cattle.
Website homepage for Dairy Holdings, featuring green pastures, rolling hills, and farm workers, with options for farm login, navigation menu, and statistics on farm numbers and staff.

Concept only

Interior view of a building with two framed posters on the wall and a small tree in a pot on the right. The left poster displays a growth chart with text about dairy farms, and the right poster features a green dairy bottle illustration with the number 0053.
Collection of promotional materials for Dairy Holdings, including a tote bag with a stylized mountain and pasture logo, a calendar dated 2026/27 with scenic landscape, business card, brochure, and billboard showcasing scenic rural landscape with mountains and a farm building.

Dairy Holdings
Farms that grow farmers

To support Dairy Holdings recruitment drive, we developed a dedicated microsite and a series of short films featuring real farm managers sharing their experiences. These authentic stories offered a behind-the-scenes look at life on the farm, helping potential candidates connect with our values and culture. The campaign not only showcased career pathways but also drove strong engagement and interest from people passionate about a future in farming.

Farms that grow farmers
Site Development: Gravitate

A collage of images showcasing dairy farm stories, including farmers working outdoors and scenic farm landscapes, with text highlighting themes of growth, opportunity, integrity, and leadership.
Two farmers in orange vests talking in a green field, one holding a metal detector, with rolling hills and cloudy sky in the background.
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